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Spencer Powell

Recent Posts

Episode 71: How to Start 'Edutaining' Your Leads Through Blogs w/ Mike Foti

Spencer Powell | Jan 14, 2020 10:20:29 AM | Blogging

Writing and editing may not be fun for everyone. Not to mention, there is a lot more than just that that goes into blogging. But increasing traffic to your website is fun, and so is building trust with leads before you even speak with them. When you're a home builder or remodeler, this is what blogging is all about.

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Episode 70: Spencer’s Top Book Recommendations [2020]

Spencer Powell | Jan 7, 2020 11:57:01 AM | Branding, Marketing Tools

The Best Business and Personal Growth Books for You to Read in the New Year

Spencer is a big believer in continuous growth, whether in your business or in your personal life. As such, he reads dozens of books every year, which puts him in an excellent position to recommend a few of his favorites for you to read in 2020.

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Episode 69: The History of Design-Build with David Supple

A Brief History of the Architect

The Profession, the Education, the Etymology

There is often an antagonistic relationship between architects and builders. But did you know? Historically speaking, the architect was always a builder too. According to our guest David Supple, the schism between designer and builder is a recent one, and one that has had a negative effect on the industry and client satisfaction.

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Episode 68: State of Marketing for Construction

What Will Home Builder & Remodeler Marketing Look Like in 2020?

You can't know what construction marketing is going to look like in 2020 unless you know what everybody else in your industry is doing for their marketing plan. Lucky for you, we asked 102 professionals in each field (home building and remodeling) and asked exactly that. Download the free reports for the inside scoop on what the other guys are doing to improve your own marketing efforts in 2020.

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Episode 67: Increasing Mental Health Awareness in the Construction Industry w/ Daniel Allen

How Wacky Shirts Are Improving Mental Health Awareness

In Australia six men per day take their own lives, our guest Daniel Allen explains. The construction industry in particular has one of the highest suicide rates among professions. These trends carry over the seas to the United States as well, where suicide is the tenth leading cause of death, and men are 3.5 times more likely than women to commit suicide.

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Episode 66: Turning Analytics into Revenue w/ Taylor Rennick

Spencer Powell | Dec 10, 2019 9:22:26 AM | Marketing Metrics

Why Should Home Builders and Remodelers Use Analytics Tools?

Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it that than. In this episode, Spencer and Taylor get into the nerdy stuff, and discuss in-depth why analytics are important, which analytics tools to use (many are free!), and the best ways to use your analytics tools to not only track ROI but increase it too.

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Episode 65: End of Year Tax & Financial Planning for Construction Businesses w/Patrick Camuso, CPA

Why You Should Start Thinking About 2020 Taxes Right Now

Patrick Camuso, CPA, says that if it is time for your 2019 tax return, your window of opportunity to plan for this return has already closed. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future.

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Episode 64: How to Build Your Future Marketing & Sales Pipeline

Spencer Powell | Nov 26, 2019 9:30:09 AM | Lead Conversion, Lead Generation

Builder Funnel Growth Series

Builder Funnel Radio Growth Series, featuring Spencer Powell and other Builder Funnel teammates, discuss actionable ways to achieve continuous growth for yourself and your business.

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Episode 63: How Eastbrook Homes Uses Community Events to Drive Sales

Spencer Powell | Nov 19, 2019 12:42:39 PM | Inbound Sales for Home Builders

Can Community Events Help Boost Home Sales?

According to Sarah Titus, marketing manager of Eastbrook Homes in West Michigan, and her marketing assistant Marissa Roden, the answer is a resounding yes. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peaks, educational seminars run by their builders, grand openings, summer picnics, and their big annual event — all of which are free, often involve non-profits and food galore, and get community members to come together, have a good time, and in effect, buy homes.

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Episode 62: How the Trade War Is Affecting the Construction Industry with Taylor Rennick

Spencer Powell | Nov 12, 2019 9:42:59 AM | Marketing Strategy

Builder Funnel Growth Series

For the Builder Funnel Radio Growth Series episodes, Spencer and other Builder Funnel teammates discuss actionable ways to achieve continuous growth for yourself and your business.

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