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Builder Funnel Radio

Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Episode 30: The Art of Negotiation w/ Mark Raffan

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing for Remodelers, Email Marketing for Home Builders

In this week's episode, Spencer hosts Mark Raffan of Negotiations Ninja.

Mark is a seasoned sales professional who fell in love with the procurement process and by doing so, became an expert in the art of negotiation. He now coaches others in the art of negotiation and runs a great podcast where you can learn his ways. On our episode this week, Mark takes us through how to navigate the negotiation process from beginning to end. Mark talks to us about how to prep for your negotiation by doing good research, figuring out your number and learning to listen - and he takes us all the way to closing the negotiation out on a good note. 

Episode 29: New Home Sales Management with Kathy Tucker

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing for Remodelers, Email Marketing for Home Builders

In this week's episode, Spencer hosts Kathy Tucker from New Homes Solutions. Kathy has been in corporate home sales for 30 years now and she knows a thing or two.

Episode 28: Inbound Marketing Q&A w/ Spencer Powell

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing for Remodelers, Email Marketing for Home Builders

In this week's episode Spencer dives into a few frequently asked questions that the Builder Funnel team gets around the topic of Inbound Marketing. Mainly, what is it? And, how does it work?

Ep. 27: Recruit & Train Incredible Employees for Your Construction Business w/ Shawn Van Dyke

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing for Remodelers, Email Marketing for Home Builders

In this week's episode Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode is our most popular yet and so we thought we would bring him back on the show to share more of his knowledge and tips.

Ep. 26: Why Email is the Best Way to Reach Your Audience w/ Ethan Beute

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing for Remodelers, Email Marketing for Home Builders

In this week's episode Spencer hosts Ethan Beute from BombBomb - an email video platform. Ethan has been doing email marketing for almost 10 years now, and he knows a thing or two. Ethan shares with us some of his tips and tricks for crafting effective email campaigns, how to not annoy your readers, and how to increase open and click rates. Ethan is a goldmine of good practices, and his stats on how video can improve your email campaigns are pretty impressive. So sit back and enjoy episode 26 of Builder Funnel Radio with Ethan Beute.

Episode 25: Level Up Your Construction Business featuring Dominic Rubino

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode Spencer hosts Dominic Rubino of the Cabinet Maker Profit System Podcast. Dominic is a long time professional business coach. Dominic himself has built and sold multiple businesses, and draws upon those experiences to help construction business owners level up their operations. Dominic shares a ton of great tips that range from which kind of meetings you should be having, how to delegate responsibility and tasks, and even gives some insight into selling your business. There is MUST-LISTEN material in this show, so don't miss it. You can catch Dominic's tips here on Builder Funnel Radio.

Episode 24: Websites: Form or Function with Spencer Powell

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode I fly solo on the mic and talk about websites. I talk about whether or not you should focus on the design of your site or its functionality.

These insights come from years and years of inbound marketing experience and from personally having my hands on client websites. I have seen first hand ugly websites that convert like crazy, as well as beautiful websites that turned out to be duds. You can learn some of my tips and tricks here on Builder Funnel Radio.

Episode 23: Grow Smarter with Business Analytics w/ Jason Adams & Frank Patka

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Jason Adams and Frank Patka from Build Intelligence. They take us into the world of business automation and analytics.

We talk about everything from why you should be using analytics and automation, to how to get everything started and set up. Their solutions make home builder businesses easier to run. Listen in here to learn all of their tips and tricks on Builder Funnel Radio.

Episode 22: Learn How to Grow Your Business by Networking w/ Blair Kaplan

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Blair Kaplan of Blair Kaplan Communications. Blair is a Marketer and PR Expert of over ten years now. Blair talks to us about the importance of networking, and how to make the most of it. She talks about how to get started, how to network if you are an introvert, how to stay in touch with the new people you meet, and a few tricks about how to turn your networking efforts into referrals. 

Learn all of Blair's tips and tricks here on Builder Funnel Radio.

Episode 21: Grow Your Construction Business w/ Graeme Owen

Inbound Marketing for Contractors, Home Builder Marketing Strategy, Home Builder Marketing, Remodeler Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Graeme Owen of The Successful Builder. Graeme is a professional business coach in the construction industry. He talks to us about everything from getting your business started, to attracting quality staff, to "getting off the tools" so that you can grow your business. If you are a construction company owner, or have dreams of owning your own construction business, then this podcast is for you. 

Learn all of Graeme's tips and tricks here on Builder Funnel Radio.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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