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Builder Funnel Radio

Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Episode 21: Grow Your Construction Business w/ Graeme Owen

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode we talk to Graeme Owen of The Successful Builder. Graeme is a professional business coach in the construction industry. He talks to us about everything from getting your business started, to attracting quality staff, to "getting off the tools" so that you can grow your business. If you are a construction company owner, or have dreams of owning your own construction business, then this podcast is for you. 

Learn all of Graeme's tips and tricks here on Builder Funnel Radio.

Episode 20: Leveraging Live Chat to Grow Your Business w/ Jonathan Scott

Home Builder Marketing Strategy, Inbound Marketing for Contractors, Email Marketing for Remodelers, home remodeler marketing

In this weeks episode we talk to Jonathan Scott from Apex Chat. Jon talks us through all things live chat related. He talks about everything from how to get started implementing live chat, training your chat sales team, to the three things you must nail to be successful at live chat. If your business generates leads using live chat, or you could benefit from live chat then this is a must listen.

You can learn all of Jon's tips here on Builder Funnel Radio.

Episode 19: Leveraging Customer Feedback to Grow Your Business w/ Laura Summerlin

Home Builder Marketing Strategy, Inbound Marketing for Contractors, Email Marketing for Remodelers, home remodeler marketing

In this weeks episode we talk to Laura Summerlin from Guild Quality. Laura talks us through all things customer feedback. She talks about how to get started collecting feedback, how to deal with negative feedback, implementing systems based on customer feedback, and even how to fuel business growth by leveraging feedback. If you are a builder who's trying to grow or improve their business, you need to listen to this episode.

You can learn all of Laura's tips here on Builder Funnel Radio.

Episode 18: An Expert Guide to Public Relations with Carol Morgan

Home Builder Marketing, Home Builder Marketing Strategy, Inbound Marketing for Contractors, New Homes Sales

In this weeks episode we talk to Carol Morgan of Denim Marketing. Carol focuses on marketing strategy and integrating public relations, social media, content, and creative to tell engaging stories for clients that garner measurable traffic and show ROI. She gives relevant PR tips that can increase traffic to your business. So if your business is ready for the next stage of growth, this podcast is a must listen.

You can learn all of Carol's tips here on Builder Funnel Radio.

Episode 17: 7 Tips to Grow Your Business by 61% with Tim Musch

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process

In this week's episode, I chat with Tim Musch. Tim has spent the last 25 years developing and refining CRM systems for contractors in the remodeling industry. Prior to that, Tim spent 15 years gaining experience with a family owned remodeling company in Wisconsin. Tim developed MarketSharp CRM that has supplied computerized marketing solutions to over 4000 of the countries most successful remodeling companies including over 40% of Qualified Remodeler Magazine's top 500. Tim shares some great tips on how to grow your business regardless of where you are in the process. You can learn them here on Builder Funnel Radio.

Episode 16: How to Create a Killer Home Sales Process w/ Debra Bernard

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process, New Homes Sales

In this week's episode, we talk to Debra Bernard of the Bernard Partnership. Debra takes us through the home sales process step by step. She talks about what your sales team should look like, how to research the right home product for your market, and even takes us step by step through the model home set-up and how to use it as a closing tool. Debra got her start in the home building business in 1979, she has picked up a lot of cool tips and tricks along the way. You can learn them here on Builder Funnel Radio.

Episode 15: New Home Sales Management: Close 50 Sales a Year w/ Kimberly Mackey

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process, New Homes Sales

In this week's episode, we talk to Kimberly Mackey of New Homes Solutions about the ins and outs of new home sales management. Kimberly even shares her tips on how to close 50 sales per year before walk-in traffic! Kimberly was managing new home sales in the mid 2000's when the housing market crashed. During the downturn, she shifted her focus from sales to consulting. Kimberly started helping home builders climb out of the recession by sharing with them the knowledge she gained as a New Home Sales Manager.

Episode 14: Perfecting Your Sales Follow-up Process w/ Kyle Hunt

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process

In this week's episode, I bring back Kyle Hunt for a second round of questions. Kyle has worked for a remodeler in the past - handling all of their marketing and sales efforts as well as managing the installation team and financials - for the last 10 years he's been a business coach to remodelers.  He helps remodelers around the country improve their sales process, marketing plans, and overall business system. In addition to that, he and I go back several years - we’ve collaborated on a few projects in the past, and I’m excited to be able to bring him on the show.

Episode 13: Growing Your Contracting Business w/ Shawn Van Dyke

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process

In this week's episode, I host Shawn Van Dyke. Shawn is a construction industry consultant, business coach, and mentor. He teaches construction professionals how to grow and scale a successful business. He is also the author of The Paperwork Punch List: 28 Days to Streamline Your Construction Business and is a Fine Homebuilding Brand Ambassador.

Episode 12: Navigating the World of the Reputation Economy with Erin Lewis

Remodeler Sales Tools, Remodeling Sales Process, New Homes Sales

In this week's episode, I host Erin Lewis. Erin is a member of the GuildQuality team, and she helps construction professionals develop and nurture their relationships with their clients. She works with them to recognize that happier customers yield more revenue.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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