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Builder Funnel Radio

Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Ep. 26: Why Email is the Best Way to Reach Your Audience w/ Ethan Beute

Email Marketing for Home Builders, Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Email Marketing for Remodelers, Remodeler Marketing

In this week's episode Spencer hosts Ethan Beute from BombBomb - an email video platform. Ethan has been doing email marketing for almost 10 years now, and he knows a thing or two. Ethan shares with us some of his tips and tricks for crafting effective email campaigns, how to not annoy your readers, and how to increase open and click rates. Ethan is a goldmine of good practices, and his stats on how video can improve your email campaigns are pretty impressive. So sit back and enjoy episode 26 of Builder Funnel Radio with Ethan Beute.

Episode 25: Level Up Your Construction Business featuring Dominic Rubino

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode Spencer hosts Dominic Rubino of the Cabinet Maker Profit System Podcast. Dominic is a long time professional business coach. Dominic himself has built and sold multiple businesses, and draws upon those experiences to help construction business owners level up their operations. Dominic shares a ton of great tips that range from which kind of meetings you should be having, how to delegate responsibility and tasks, and even gives some insight into selling your business. There is MUST-LISTEN material in this show, so don't miss it. You can catch Dominic's tips here on Builder Funnel Radio.

Episode 24: Websites: Form or Function with Spencer Powell

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode I fly solo on the mic and talk about websites. I talk about whether or not you should focus on the design of your site or its functionality.

These insights come from years and years of inbound marketing experience and from personally having my hands on client websites. I have seen first hand ugly websites that convert like crazy, as well as beautiful websites that turned out to be duds. You can learn some of my tips and tricks here on Builder Funnel Radio.

Episode 23: Grow Smarter with Business Analytics w/ Jason Adams & Frank Patka

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode we talk to Jason Adams and Frank Patka from Build Intelligence. They take us into the world of business automation and analytics.

We talk about everything from why you should be using analytics and automation, to how to get everything started and set up. Their solutions make home builder businesses easier to run. Listen in here to learn all of their tips and tricks on Builder Funnel Radio.

Episode 22: Learn How to Grow Your Business by Networking w/ Blair Kaplan

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode we talk to Blair Kaplan of Blair Kaplan Communications. Blair is a Marketer and PR Expert of over ten years now. Blair talks to us about the importance of networking, and how to make the most of it. She talks about how to get started, how to network if you are an introvert, how to stay in touch with the new people you meet, and a few tricks about how to turn your networking efforts into referrals. 

Learn all of Blair's tips and tricks here on Builder Funnel Radio.

Episode 21: Grow Your Construction Business w/ Graeme Owen

Home Builder Marketing, Home Builder Marketing Strategy, Digital Marketing for Contractors, Digital Marketing for Remodelers, Inbound Marketing for Contractors, Remodeler Marketing

In this week's episode we talk to Graeme Owen of The Successful Builder. Graeme is a professional business coach in the construction industry. He talks to us about everything from getting your business started, to attracting quality staff, to "getting off the tools" so that you can grow your business. If you are a construction company owner, or have dreams of owning your own construction business, then this podcast is for you. 

Learn all of Graeme's tips and tricks here on Builder Funnel Radio.

Episode 20: Leveraging Live Chat to Grow Your Business w/ Jonathan Scott

Home Builder Marketing Strategy, Inbound Marketing for Contractors, Email Marketing for Remodelers, home remodeler marketing

In this weeks episode we talk to Jonathan Scott from Apex Chat. Jon talks us through all things live chat related. He talks about everything from how to get started implementing live chat, training your chat sales team, to the three things you must nail to be successful at live chat. If your business generates leads using live chat, or you could benefit from live chat then this is a must listen.

You can learn all of Jon's tips here on Builder Funnel Radio.

Episode 19: Leveraging Customer Feedback to Grow Your Business w/ Laura Summerlin

Home Builder Marketing Strategy, Inbound Marketing for Contractors, Email Marketing for Remodelers, home remodeler marketing

In this weeks episode we talk to Laura Summerlin from Guild Quality. Laura talks us through all things customer feedback. She talks about how to get started collecting feedback, how to deal with negative feedback, implementing systems based on customer feedback, and even how to fuel business growth by leveraging feedback. If you are a builder who's trying to grow or improve their business, you need to listen to this episode.

You can learn all of Laura's tips here on Builder Funnel Radio.

Episode 18: An Expert Guide to Public Relations with Carol Morgan

Home Builder Marketing, Home Builder Marketing Strategy, Inbound Marketing for Contractors, New Homes Sales

In this weeks episode we talk to Carol Morgan of Denim Marketing. Carol focuses on marketing strategy and integrating public relations, social media, content, and creative to tell engaging stories for clients that garner measurable traffic and show ROI. She gives relevant PR tips that can increase traffic to your business. So if your business is ready for the next stage of growth, this podcast is a must listen.

You can learn all of Carol's tips here on Builder Funnel Radio.

Episode 17: 7 Tips to Grow Your Business by 61% with Tim Musch

Contractor Marketing, Remodeler Sales Tools, Contractor Lead Generation, Digital Marketing for Contractors, Inbound Marketing for Contractors, Remodeling Sales Process

In this week's episode, I chat with Tim Musch. Tim has spent the last 25 years developing and refining CRM systems for contractors in the remodeling industry. Prior to that, Tim spent 15 years gaining experience with a family owned remodeling company in Wisconsin. Tim developed MarketSharp CRM that has supplied computerized marketing solutions to over 4000 of the countries most successful remodeling companies including over 40% of Qualified Remodeler Magazine's top 500. Tim shares some great tips on how to grow your business regardless of where you are in the process. You can learn them here on Builder Funnel Radio.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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