Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Home Builder Marketing: Does It Matter How Often You Talk to Prospects?

Home Builder Marketing, Inbound Sales for Home Builders

Some home builders post new information on their website every month. Some add something new every week. And there are those who put out something new every single day.

How often should you be talking to prospective clients?  Do you ever run the risk of “talking too much” and overloading prospects with information? 

What is Inbound Sales for Home Builders?

New Home Advisor, Inbound Sales for Home Builders

Sometimes the line between sales and marketing gets a little blurry in the homebuilding industry. A lot of times it’s not clear when marketing is done with their job and the work of the sales department kicks in. But sales activity today (just like marketing) has changed over the past few years. It is no longer a matter of “getting someone out to see a model” and then hoping you can close the deal.

Why Some Home Builders Get All the Good Referrals

Home Builder Marketing, Home Builder Marketing Strategy, Home Builder Referrals, Inbound Sales for Home Builders

We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re a builder, you’re in the “trust” business. When it comes to something as personal as a home, people simply want to work with someone they trust.

How to Fix a Terrible Homebuilder Website

Home Builder Marketing, Home Builder Website, Home Builder Websites, Inbound Sales for Home Builders

As a homebuilder your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be incredibly efficient at helping you generate leads for your business.

Why Your Current Marketing Budget Won’t Sell More Homes (And What You Can Do About It)

Home Builder Marketing, Home Builder Marketing Budget, Inbound Sales for Home Builders

Smart homebuilders know the important role good marketing plays in the success of their business. But when it comes to setting their marketing budget (not their favorite activity in the first place) they scratch their heads and think: “I allocated X last year so I’ll allocate X+10% this year.” That kind of thinking, however, isn’t going to generate a 10% increase in sales.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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