3 min read
If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s good! Without new leads it’s impossible to grow your business.
3 min read
When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means...
2 min read
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which...
2 min read
Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...
2 min read
Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...
2 min read
For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
